SMIRNOFF PRIDE
_____________
EL QUE LO LEA
JUNTOS SOMOS ORGULLO
A campaign that turned one of Mexico’s most common slurs into a powerful statement.
We took a hurtful phrase and stripped it of its hate. Smirnoff launched a blank space anyone could fill with pride.
________ EL QUE LO LEA
Smirnoff embraced diversity through a bold phrase, three illustrated bottles, and an unforgettable march.
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SMIRNOFF PRIDE
We look up for Oscar Torres who was the artist behind the illustrations of our three special edition bottles
A campaign that turned one of Mexico’s most common slurs into a powerful statement of pride.
We took a hurtful phrase and stripped it of its hate. Smirnoff launched a blank space anyone could fill with pride.
________ el que lo lea
Smirnoff embraced diversity through a bold phrase, three illustrated bottles, and an unforgettable march.
JUNTOS SOMOS ORGULLO
Art Directors
Rebeca Flores (aka Sunbecs)
Salvador "El Cha"
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Creative Thinkers
Horacio "Ori" Zamora
Aldo Rebollar
Sophie Trujillo
SMIRNOFF PRIDE