Juntos Somos
_______
Smirnoff ft. Pride
A campaign that turned one of Mexico’s most common slurs into a powerful statement of pride.
We took a hurtful phrase and stripped it of its hate. Smirnoff launched a blank space anyone could fill with pride.
________ el que lo lea
Smirnoff embraced diversity through a bold phrase, three illustrated bottles, and an unforgettable march.
Smirnoff ft. Óscar Torres
Three bottles, three illustrations, infinite identities.
In collaboration with illustrator Oscar Torres, we created a limited edition that celebrates the full spectrum of the LGBTQ+ community (bodies, genders, stories, and expressions.)
Each bottle tells a visual story. Together, they say it loud: there’s no one way to be, and no one way to love.
Juntos Somos Orgullo
We ended with pride, loud and bold.
At the Pride March, our illustrated bottle characters came to life (literally)
We handed out fans, caps, stickers, and a whole lot of love. A celebration of self-love, community, and the power of reclaiming what once hurt us.
Let's Party!
Art Directors
Sunbecs (aka The Wandering Vine)
Salvador "El Cha"
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Creative Thinkers
Horacio "Ori" Zamora
Aldo Rebollar
Sophie Trujillo
The Wandering Vine