Smirnoff 21
Smirnoff at
Mercado Jamaica
Smirnoff ft. Ca7riel & Paco Amoroso
Smirnoff crash
"Mercado Jamaica"
Smirnoff dropped a new signature mix: Rojito 21, made with our original No. 21 recipe of vodka, that's why this number is so important to us.
21 hours before we revealed the surprise: Ca7riel & Paco Amoroso would play a FREE concert at Mercado Jamaica, but only for 21 minutes, right in the heart of the barrio.
The crowd? Pure chaos. The vibe? Pure mexican fun.
Smirnoff ft. Ca7riel & Paco Amoroso
A drink drop, a surprise show, and a flower market turned dance floor.
Smirnoff 21 introduced Rojito 21 the only way we know how: loud, local, and for everyone.
Smirnoff 21
ROJITO 21
There was exclusive merch, sticker drops, tote bags, and endless Rojito 21 poured straight from vitroleros. A launch party that felt more like your cousin’s house party (in the best way!)
Let's Party!
Art Directors
Rebeca (a.k.a Sunbecs)
Salvador "El Cha"
Creative Thinkers
Aldo Rebollar
"Choco" Rosales
Smirnoff ft. Ca7riel & Paco Amoroso
