Ikea x HSBC
4Life
HSBC x IKEA
Your first chair isn’t just a chair.
It’s where you cried after your first rejection, where you FaceTimed your mom from your first apartment, and where you studied for finals.
With 4LIFE, HSBC and IKEA created a rewards program that lets international students earn points with every HSBC purchase — to renew, upgrade or restyle their IKEA furniture.
Because when you’re far from home, even a chair can feel like family.
HSBC and IKEA teamed up to support international students with more than just credit.
Through a loyalty program and a love letter from your furniture, 4LIFE turned purchases into something deeper: a long-term relationship between you, your bank, and your chair.
Ikea X HSBC
Earn points
Letters from your furniture
To promote the program, we let the furniture speak first. Each out-of-home piece was a letter from a chair, shelf, or desk, thanking you for letting it grow with you.
Emotional, simple, and direct to the heart of every student living away from home.
Sincerely, your chair
Art Directors
Estrella Celis
Sunbecs (aka The Wandering Vine)
Creative Thinkers
Sunbecs (aka The Wandering Vine)
Estrella Celis
Wilmer Gómez
The Wandering Vine